With the blog statistics I shared with you earlier, education or value-based marketing is an important tool to attracting new customers to your business. Blogging is just smart business for driving potential customers to your business! Therefore, implement smart tactics that will help it be even more successful. These tips will get you started increasing your education-based marketing online.

When posting your own Blog remember these tips:

•   Blog regularly. Daily is the optimum goal. At least three times a week is better than only one day a week. Blog visibility increases with regular posting so this is critically important!.

•   Keep your posts short, yet powerful. People, especially busy ones, like short, value-based information that makes them want more. This tip also helps with the first point because if they are shorter it is easier for you to write and post regularly.

•   Pose a powerful question at the end of your blog. Your goal is to get people to comment on what you wrote. Comments are a good thing because it increases your visibility and web traffic. A question tempts them to comment.

•   Make comments open. Too often people “screen” comments by having to approve them. First this is a HUGE time eater as you create yourself more work! Second, don’t be afraid of somebody who disagrees with you. That’s a good thing, not a bad thing and you can actually use it to your marketing advantage.

Next week I will share my tips on commenting on other blogs to grow your business. You don’t even need your own blog to be a blogger!

Have you signed up for our blogging intensive yet? Let me change how your blog is found. Here is what Susan Berland said:  My analytics from Google have been amazing since taking Ann Evanston’s blogging intensive. In the past 30 days, 271 visits, 967 page views, 3.57 pages visited, 2.22% bounce rate, 2.51 min. average time on site and 53.14% new visits. I’m amazed. I knew Ann was good and even I’m amazed at these results! http://susan-berland.com